If you host a site on a server, it works by using the server's shared IP address - an exclusive number that's used to identify any device connected to the Internet. The domain name that you use for the website is for easy accessibility and convenience of the visitors, but on a more basic level, their browser connects to the IP of the server. Because there're many more sites than IP addresses, shared web hosting servers use a single IP for multiple websites even if they belong to several users. While this doesn't affect the website performance directly, using a dedicated IP may slightly boost the loading speed of a given site, providing it better positions in search engine results. Such an IP is needed for the setup of an SSL certificate too, so if you wish to secure the payment or login info that your website visitors type in, you should have an IP along with the SSL.
Dedicated IP Address in Website Hosting
If you host your sites on our up-to-date cloud platform and you have a website hosting package, you'll be able to add a dedicated IP to your account at any time and assign it to any domain or subdomain with just a couple of clicks. The aforementioned option is accessible in all of the data center facilities where we provide services - Chicago (US), London (UK) and Sydney (AU), so irrespective of your choice throughout the registration process, you are able to acquire a dedicated IP for your websites. You'll be able to add / remove an IPas well as to keep track of the free and used ones at any moment. In case any of the IPs that you buy will be used for an SSL certificate, you could activate the automatic configuration attribute in our SSL order wizard and then our system will request and assign the IP before it sets up your certificate automatically. Our adaptable platform will enable you to use a dedicated IP address for various websites as well if it's not in use by an SSL.